Terms of Use
- Introduction
These terms of use (Terms) describe the terms and conditions applicable to your access and use of the www.superbrands.com (Website) and any content available through, or published on the Website (Content).
The Website is operated by or on behalf of Superbrands Ltd of 35 Ballards Lane, London N3 1XW, United Kingdom. In these Terms “Superbrands”, “us”, “we” or “our” means Superbrands Ltd and its related bodies corporate.
The Website is provided as a service to clients, marketing industry professionals and others for the purpose of providing information regarding Superbrands, its business, its products and services. The Content is provided for the purposes of general information only.
- By using our website you accept the Terms
By using, accessing or browsing the Website, you accept the Terms and you agree to comply with them. If you do not agree to the Terms, you must not use the Website.
We may amend the Terms from time to time. You are deemed to be aware of and be bound by any amendments to the Terms. Every time you wish to use our Website, please check to ensure you understand the Terms that apply at that time as our changes are effective immediately.
- Data Protection and Privacy
Full details of the way in which we use cookies on this Website and how we store and handle information from which we can identify you or any third party are set out in our Privacy and Cookie Policy.
- Accessibility of our Website
Whilst our Website is accessible for users worldwide, you acknowledge that Content or products and services which are available on or through our Website may not be appropriate for use or available in some locations or territories. Therefore we make no representation that materials on the Website are appropriate or available for use in all locations, and so accessing them from certain locations or territories where their content is illegal, is prohibited. Your use of the Website is done on the understanding and acceptance that you do so on your own initiative and you are solely responsible for compliance with your local laws.
- Ownership of rights on our Website
The Content including the trade marks, names, logos, sounds, images, graphics, text, software, software code, tools, results derived from the use of software and tools, interfaces, website structure, copyright works and materials displayed on it, its layout and design (Superbrands’ Intellectual Property Rights) are protected by copyright, trademark and other intellectual property laws unless expressly indicated otherwise on the Website. All rights, title and interest in and to the Content, including the Superbrands’ Intellectual Property Rights, are owned, licensed or controlled by Superbrands or the party credited as the provider of the Content.
You must not reproduce, copy, imitate or otherwise use any of the Content, in whole or in part, in a manner that is reasonably likely to infringe any of Superbrands’ Intellectual Property Rights without prior written permission from us or our licensors. We take ownership and the treatment of our intellectual property rights seriously and are prepared to enforce our rights to the fullest extent permitted by applicable law.
Subject to these Terms, we grant you a limited, temporary, revocable and non-exclusive licence to access, browse and use the Website (including the Content) in accordance with paragraph 6 below.
- Access and use of the Website
You may browse the Website for your own personal use, information, research, study and educational purposes only. Superbrands grants to you a limited non-exclusive license to view, copy and print the Content for your non-commercial or personal use.
If you print or download an extract of any page(s) from our Website you must not modify any printed or digital copies of any pages of our Website. The identities of the authors and any identified contributors of the Content must always be acknowledged.
If you would like to use the Content in any other way you will need to request permission from us or from our licensor. You must not use the Website or the Content in any manner or for any purpose which is unlawful or in any manner which violates any of our rights or which is otherwise prohibited by these Terms.
If you breach these Terms, your rights to use our Website or any of the Content will cease immediately and you must, at our option and at your expense, return to us or destroy any copies of the Content that you have.
- Disclaimer
Neither we nor any of our, officers, employees or agents will be liable for any losses, or direct; indirect; consequential; incidental or special damages of any kind including lost data, lost profits, lost revenues or business interruption, howsoever arising, out of or in connection with your use of this Website or the Content.
Although we make reasonable efforts to update the information on the Website, we make no representations, warranties or guarantees, whether express or implied, that the Content is accurate, complete or up to date, except for those warranties, representations or guarantees contained or referred to in any relevant jurisdiction, or that may not otherwise be legally excluded. Any views expressed in the Content or otherwise through material that is linked via the Website are the opinions of the authors and do not represent our views, opinions, beliefs or values or any of our group companies.
To the extent permitted by applicable law, we accept no responsibility or liability whatsoever arising from your use of the Website, except to the extent that you suffer damage, loss or expense as a result of a breach by us of any applicable consumer laws, or as a result of our negligence or wilful misconduct. Similarly we will not be liable to you if we are prevented or delayed from complying with our obligations under the Terms or applicable law by anything you (or anyone acting on your behalf) does or fails to do or due to events which are beyond our reasonable control.
To the extent permitted by applicable law, we reserve the right to interrupt or discontinue any or all of the functionalities of the Website at any time. We accept no responsibility or liability whatsoever for any interruption or discontinuance of any or all functionalities of the Website, irrespective of whether this is the result of actions or omissions by us or one of our affiliates or of a third party, except to the extent that you suffer damage, loss or expense as a result of a breach by us of any relevant consumer laws, or as a result of our negligence or wilful misconduct.
We do not guarantee that our Website will be secure or free from bugs or viruses.
We have taken reasonable precautions to try to ensure that all products and services referred to on our Website have been fairly described.
- Links to and from other websites
Where our Website contains links to other websites, plugins, applications or resources provided by third parties, these links are provided for your information only and are not any indication of approval by us of those linked websites or information that you may obtain from them. These links have been provided for the purpose of general information and we do not provide any guarantee, representation or warranty as to the nature, content and reliability of those links. Nor should you be rely on those links for the purposes of marketing, commercial or legal advice.
We have no control over the content of those other websites, plugins, applications or resources, and we are not responsible for them. As such, you linking to any such linked website is entirely at your own risk. We accept no responsibility or liability whatsoever for the alleged infringement of any intellectual property rights that arises out of your use of the Content, including any links accessible through our Website and any loss or damage resulting from your use of, or reliance on, any articles, reports, case studies, data or information that is linked from the Website.
You may link to our Website, provided you do so in a way that is fair and legal and does not damage our reputation or take unfair advantage of it. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part unless we have agreed to that.
We reserve the right to withdraw linking permission without advance notice to you.
If you consider that any of the Content, including the News Page, links to material hosted on third party websites that infringes any intellectual property rights, is offensive, derogatory, false or otherwise misleading please contact: info@superbrands.com.
- How we may use your personal information
Our use of your personal information is set out in our Privacy Policy.
- User conduct
You must not misuse the Website and/or the Content, including by spamming or introducing viruses, trojans, worms, logic bombs, or other material that is malicious or technologically harmful or restricts anyone else’s enjoyment of the Website. You must not attempt to gain unauthorised access to the Website, the server on which the Website is stored or any server, computer or database connected to our site or crawl, frame, edit or broadcast the Website. You must not attack the Website via a denial-of-service attack or a distributed denial-of service attack.
We will report any breach of this provision to the relevant law enforcement and you accept responsibility for your actions and the actions of persons that you authorise to act for you.
- Indemnity
You will indemnify and will keep indemnified Superbrands and its officers, employees, agents, data providers and affiliates on demand against all claims, costs, proceedings, demands, losses, damages, expenses (including legal expenses) or liability whatsoever arising directly or indirectly as a result of:
- any breach of these Terms by you; or
- your fault, negligence or breach of statutory duty; or
- your use of any data gathering and extraction tools, or any other action you take that imposes an unreasonable burden or load on our infrastructure (whether owned by, leased or licensed to us) or that of any of our service providers.
- Governing law and jurisdiction
The Terms shall be governed by and construed in accordance with English law. Disputes arising in connection with the Terms shall be subject to the exclusive jurisdiction of the English courts.
✨Second time Yamuna - Bőrbarát kozmetikum has won #Superbrands award!
🌿 100% Hungarian-owned company believes that modern technology can be combined with knowledge of #herbs. Their products are developed for #beautycare at home and #cosmetic beauty therapies.
🎉#Congratulations on the recognition! ... See MoreSee Less
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🏆 Business #Superbrands awarded the Hungarian Logistics Association for the second time.
🎓 The mission of the Hungarian Logistics Association is to make #logistics an integral part of the modern management culture - this is what their #highertraining is for. The Association is committed to providing up-to-date knowledge and professional development, forming a bridge between the academia and the competition.
Dr. Zoltán Doór, president, and Robert Károly, the communication and PR partner of the Association, received the certificate of recognition personally.
👏#Congratulations on the recognition! ... See MoreSee Less
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🏆 The drivingcamp Hungary brand has won the #Superbrands award for the first time!
🏁 Just 24 km from Budapest, modern training is offered to beginners and professional #drivers, with the lead of professional instructors. In addition, the organizers of company or private events are welcome as an #eventvenue, with exclusive services, showroom, restaurant and even go-cart track.
🎉Heartiest #Congratulations for the award! ... See MoreSee Less
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The Women's EURO 2025 is underway - the European Championship of Women's Football. ⚽️
Fittingly, our #Superbrand adidas has put the new F50 SPARKFUSION on the field - specially developed for the needs of female players.
With the help of professionals like Trinity Rodman and Jule Brand, a shoe has been created that sits like a watered down, delivers speed and supports lightning-fast change of direction. Perfect for strong performances at the European Championships - and yes: he is also stylish! 🔥🙌 ... See MoreSee Less
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SUPERBRANDS KLUB
Only brands that capitalized on their Superbrands name in a given year are invited to participate in the club👥 Superbrands. Being a member of the Superbrands club does not only mean taking advantage of the Superbrand distinction, but also an opportunity to establish business relationships🤝 between representatives of Superbrands brands in Slovenia.
In the Superbrands club, we make it possible superbrands.si/superbrands-klub/ superbrands.si/superbrands-klub/
#Superbrands #superbrandsslovenija ... See MoreSee Less
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This year, the continent celebrates 40 years with the motto: Life Spend Eating. And once again you can count on renowned chefs, the new Plaza Arraial and a lot of excitement.
Know all about it 🔗 ... See MoreSee Less
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In a competitive and constantly changing market, Elephant Bet has stood out for its genuine connection with the Angolan public, the technological innovation of its platform and the social responsibility actions that make it a close and relevant brand. The recognition by Superbrands reinforces this successful trajectory and consolidates its position as a leader in the sports betting sector in Angola.
“This award is a reflection of the tireless work of our entire team and the trust of our customers who choose Elephant Bet as their brand of choice every day. Being a Superbrand once again is a source of pride and responsibility”, said Marketing Director, Ivo Fereira.
The Superbrands selection process involves rigorous criteria, such as perceived quality, consumer loyalty, market relevance and brand strength in the collective imagination. Elephant Bet exceeded all expectations, being highlighted not only for its commercial performance, but also for the way it has positively impacted sport, youth and culture in Angola.
The brand has managed to align entertainment, proximity and responsibility — factors that, according to the Superbrands judges, make it a true case study in national branding.
Winning this distinction for two consecutive years signals not only consistency, but also a clear long-term vision, where the focus goes far beyond the bet: it is about building experiences, community and trust. ... See MoreSee Less
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In a rustic and charming setting, in the late afternoon of July 1st, the Superbrands 2025 gala transformed the Marina Baía Hotel into a true stage of elegance, with public figures and guests parading in breathtaking looks — looks full of glamour, sophistication and style that made the photo parade one of the most anticipated moments of the night. ... See MoreSee Less
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Kalebodur was selected as Türkiye's 'Super Brand'
Forex - Kalebodur crowned its steady rise in its brand journey with a prestigious award. In the 2025 “Superbrands Turkey” research, in which 3,864 brands were analyzed on a national basis, Kalebodur was among the “Super Brands of Türkiye” with the votes of the public.
The statement said:
"The Superbrands Turkey Organization, conducted in cooperation with Superbrands International, an independent brand evaluation organization operating in 90 countries around the world, announced its 2025 results. In the research conducted for the 8th time this year, Kalebodur entered the list of "2025 Türkiye's Super Brands" and proved its leadership in the sector once again.
Kalebodur successfully passed this process with its strong brand memory, sustainable production approach and long-term trust relationship with users, and this success once again confirmed not only the brand's leadership in the sector but also its reputation in the eyes of consumers.
“A very valuable success for the Turkish ceramics industry as well”
Behind Kalebodur’s significant success lies a strong vision and determined teamwork. The brand continues to make a difference in the sector with its deep relationships with architects, investments in product innovation and commitment to sustainability.
Sharing her views on this success, Kaleseramik (IS: KLSER ) Category Marketing Director Selin Çevik Ersayın emphasized the value Kalebodur adds to the sector with the following words:
“Kalebodur is a brand that leads its sector not only in product development but also in producing solutions that anticipate user expectations and bring together aesthetics and technology. With our product range ranging from surface technologies to large-format porcelain plates, we both respond to architectural needs and offer inspiration to the design world. This award is a result of our brand’s long-term value creation approach and sustainable innovation-based product strategy.”
Kalebodur's determination in its product and brand strategy, as well as the strong brand perception it has created over the years, stands out as one of the most important building blocks of this success. Identified with trust, continuity and aesthetics in the eyes of consumers, Kalebodur has been registered not only as a sectoral but also a cultural value with this award.
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İdil Güzeldereli, the Brand Manager responsible for Kalebodur's brand communication, evaluated this success with the following words: This prestigious award is an indicator of our strong brand identity and high reputation in the eyes of consumers. While we built our communication language on trust, continuity and aesthetics, we also redefined the place of ceramics in society. The sense of belonging we have created throughout Turkey has been confirmed once again with this award. The point Kalebodur has reached today is the natural result of a long-term and determined brand journey. We are very happy to be among Türkiye's 150 Super Brands and thank everyone who contributed to this success.
The first brand that comes to mind when it comes to ceramics in Türkiye
Kalebodur, the first brand that comes to mind when it comes to ceramics in Türkiye, is a brand that draws attention on a global scale in the sector with its advanced technology, sustainable production approach and aesthetically focused designs. Exporting to more than 80 countries, Kalebodur is one of the strongest players in the ceramics sector with its product portfolio offered in wide size options from 120x120 cm to 162x323 cm and thicknesses ranging from 2 mm to 20 mm.
Kalebodur, which has stepped into a new era with the vision of “This is Innovation” as of May 2025, aims to establish closer relations with architecture, produce sustainable solutions and make a difference with designs born from life in line with this vision. Offering inspiring solutions to those seeking perfection in their living spaces with its innovative products and collections, Kalebodur builds not only products but also a culture of life. ... See MoreSee Less
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News from Angola – Angolan luxury brand Rose Palhares won distinction on Tuesday night, in Luanda, at the 12th edition of Superbrands Angola 2025, after being elected by consumers as a reference brand in the fashion sector, through the market study carried out this year.
In addition to being recognized as a brand of excellence, Rose Palhares also won the Grand Prize for Best Cover at Superbrands Angola 2025, an unprecedented feat for a brand in its debut year.
The winning cover was designed in raw cloth, the same material that is used in all of the brand's creations, both in the atelier and ready-to-wear segments. The piece represents a handmade envelope, mirroring the envelopes from its atelier, produced manually by its team and partners, symbolizing the appreciation of human work, in a world increasingly oriented towards automation and technology.
In the words of the designer herself, Rose Palhares: “In a world full of artificial intelligence and automation, we stop to celebrate hope, the essence and the appreciation of the human being.
The appreciation of the imperfect search for perfection, the correct human error and the result of everything that never ends are the greatest proofs of love that people can share. At Rose Palhares, everything that is done, is done by humans, for humans.”
The creator made a point of thanking her team and the BMWORKZ agency, responsible for the creative concept that, according to Rose, “deconstructed and elevated the brand’s identity”, directly contributing to winning the best cover of the event.
This year's event highlighted a Top 10 cover, where nine other brands operating in the Angolan market stood out for their creativity, boldness and ability to communicate with impact. Rose Palhares made a point of congratulating all the finalist brands and highlighted:
“This award was a surprise and was received with humility. The Top 10 was an inspiration that reinforces the quality of Angolan brands. This is a collective victory for the country, which I hope will encourage the emergence of new brands in various sectors of the national market.” ... See MoreSee Less
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Artificial Intelligence and Startups: Shaping the Future with Innovation and Integrity
By Niranjan Gidwani, Certified Board Director (MCA – India) | ESG Director | Digital Leadership | UAE Superbrands Council Member
Artificial intelligence is rapidly shaping the global startup environment, not as an addition to technology, but as its foundation. Much like the internet shift of the 1990s, artificial intelligence, often abbreviated as AI, is no longer a concept for the future. It defines how new businesses are conceived, built, and scaled.Startups that originate with artificial intelligence embedded in their operations are now emerging as leaders across geographies. These firms operate with leaner structures and faster product cycles. They offer hyper-personalized services and continuously evolve with data as the cornerstone of every decision. This model is being embraced across sectors, healthcare, education, finance, agriculture, both in developed economies and rising markets such as India, where AI integration in startups has accelerated rapidly.
Data-led innovation drives these companies. Unlike traditional businesses that apply AI as a tool, AI-native startups incorporate it from inception. This design ensures rapid feedback loops, adaptive models, and an ability to serve niche markets, including Tier 2 and Tier 3 cities, with vernacular content and intelligent localization strategies based on regional languages.
Despite these advantages, several operational and ethical challenges persist. Recruiting AI-trained professionals remains difficult as demand exceeds supply. Building custom AI infrastructure requires capital-intensive investment. Handling sensitive data invokes questions around privacy and regulatory compliance, and errors in AI decision-making can erode consumer trust quickly.
Furthermore, there is growing concern about job displacement, particularly for roles that are easily automated. Responsible AI implementation, thus, goes beyond compliance. It involves designing systems with accountability, fairness, and explainability at their core. Entrepreneurs must focus on building AI strategies that prioritize transparency, support human creativity, and advance sustainable growth.
India’s startup ecosystem has begun to embrace this model. According to various industry reports, more than 70 percent of Indian startups in 2025 are actively leveraging AI at core business levels. These include deploying predictive analytics for customer behavior, automating sales funnels, and improving operational cost efficiency by as much as 30 percent. As India develops its own foundational AI models tailored for its linguistic and cultural matrix, it opens the door for digital sovereignty and leadership in AI infrastructure.
Indigenous innovation also means AI becomes a driver of digital public goods, tools that enhance productivity for both private and government applications. Whether it is improving agricultural supply chains, developing educational tools for multilingual populations, or deploying AI in healthcare diagnostics, Indian startups are making rapid progress.
As we step into the second half of the decade, the direction is clear: startups that treat AI not as a tactic, but as a foundational layer, will lead this transformation. These businesses will redefine how products are built, how teams collaborate, and how global markets are accessed. Success will come to those who build AI models that support, not replace, human intelligence.
This decade will belong to those who can imagine responsibly, build inclusively, and deploy AI in a way that serves communities, ecosystems, and economies, at scale, and with purpose.
At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube. ... See MoreSee Less
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